We are now Nordward ™
Kvalitetsfiskgruppen changes name to Nordward – the leading partner in Scandinavia within fresh fish, seafood and Asian colonial.
2020.02.03
“Nordward consists of four companies: Fisk Idag, Kvalitetsfisk, Fiskerikajen and FSG Foods. All are companies with strong identities with local and national daily presence, which is something we are proud of and are not going to change but continue to develop.
It is with pleasure we announce our new group name, Nordward. It has been a few months since the companies decided to go under a common flag. Since then, a vision has been developed to become “Northern Europe’s leading supplier of fresh fish, seafood and Asian colonial”. Our mission is to develop and be “The most sustainable group in the industry”. Of course, we need a name for this partnership.
For our current and future customers, nothing changes. They will continue to buy from their local supplier and receive the same fantastic service and quality as always. But if you hear “… a part of Nordward” in the future, you can be even more sure that the supplier is part of something bigger, stable, and stronger.”
– Group Head of Communications and Marketing Magnus Gehlin
About the name
We first came up with the name Noatun, but as many other names it was already taken. Then we remembered that the fishing king Njord lived in Noatun so we wanted that, but there is a fishing vessel in Denmark called that.
Then we changed direction, and someone suggested “Fish Family Empire”, but …
During the whole process, Nordward was one of the top suggestions, so we went for that. As with many great ideas, we have no idea where it came from initially.
In Swedish, w is pronounced as v.
In English, d is pronounced as th.
In Old Norse, d is pronounced as th.
European Union Intellectual Property Office
Certificate of Registration No 018110982
Shortly about Nordward
Nordward consists of the four companies Fisk Idag, Kvalitetsfisk, Fiskerikajen and FSG Foods. Nordward has 320 employees in five locations with annual sales of 1.2 billion SEK and has an aggressive growth strategy.
Fisk Idag (SE) – www.fiskidag.se
Kvalitetsfisk (SE)- www.kvalitetsfisk.se
Fiskerikajen (DK)- www.fiskerikajen.dk
FSG Foods (DK) – www.fsgfoods.dk
For more information, contact:
Mikael Salenstedt
CEO of Nordward
Mobile: +46 (0)70 237 03 03
Email: mikael.salenstedt@nullnordward.com
Magnus Gehlin
Group Head of Communications and Marketing
Mobile: +46 (0)73 636 93 89
Email: magnus.gehlin@nullfiskidag.se
Vindkraftsvägen 5
135 70 Stockholm
Sweden
+46 8 447 50 60
hello@nullnordward.com
Organisation number 559145-1710